Radio in Taos

Radio in Taos

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DMC Broadcasting Inc

DMC Broadcasting Inc. is the premier advertising media in our region due to our extensive coverage and diverse programming on our 4 stations. From Adult Contemporary Hits on KKIT 95.9 FM The Mountain, to the popular Country Format on KKTC True Country 99.9 FM Angel Fire and 100.7 FM Taos; from our Spanish Language Mexican Regional Format on KXMT 99.1 FM Radio Exitos to our Liberal and Local Talk Radio featuring Air America on 1340 AM KVOT The Voice of Taos, our stations appeal to more people and our coverage reaches more people than any other broadcasting system in the Northern New Mexico/Southern Colorado area.

We invite you to participate in our success by becoming our partner and joining our family of radio stations.

Radio Gets Results

 
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Radio Still Dominates In-Car

The Arbitron National In-Car Study finds that 96% of those who have driven or ridden in a car in the past month have used the car radio.  58% have used the CD player, 55% a cell phone, and 47% a cassette player.  More than 80% of 35-64 year olds say they spend most of their time with radio.

Highlights of the Arbitron National In-Car Study

  • Americans are in their cars an average of 15 hours per week, up 14% from 1990 to 2000.
  • The average commute to work is now 51 minutes round trip.
  • 39% say they spend more time in the car now than a year ago.
  • The greatest percentage of increase in time-spent-commuting is often in small and medium size markets.
  • In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five minutes weekends.
  • Men spend more time in cars on weekdays.  It's about even between men and women on weekends.
  • Since 1999 in-car radio listening has increased.
  • 43% say they leave their car radio set to one station.
  • Almost all in-car listening is to pre-set stations.  People rarely change their pre-sets.

A great deal of shopping occurs on the drive home from work.  Afternoon commercials on radio can produce immediate results.